The new Fincart App offers a cohesive financial planning experience, combining goal-based investment and AI-driven personalization, across mutual funds, gold, unlisted stocks and more within a single platform.
New Delhi: Fincart, a technology-enabled financial planning and wealth management platform headquartered in Noida, UP, today announced the launch of its all-new Fincart App. An AI-driven financial planning platform that empowers users to manage their financial future by themselves, aligned with their life goals, without any dedicated advisor. It offers a simple, guided and secure way to plan, invest, manage and track their finances independently.
Initially, Fincart’s business model was around connecting clients directly with financial advisors, who reviewed clients’ portfolios and guided them ahead. The model served a limited number of people. With the launch of its new app, the company marks a structural shift—moving from a solution-based model built on one-on-one relationships to an AI-led platform that replicates that same depth of judgement for every user, regardless of portfolio size, and makes it available to anyone who downloads the app. The launch is a part of a broader brand refresh at Fincart that includes a new logo, along with an updated app design and a redesigned website.
Commenting on the launch, Tanwir Alam, Founder & CEO, Fincart, said, “High-quality financial planning solutions have typically been available only to a small, affluent segment of investors who could afford a dedicated wealth manager. Considering today’s scenario, investors are financially aware enough to take charge of their planning. So, what they’ve lacked is a platform built to support that. This platform empowers every Indian to build their own financial plan that used to be reserved for the top one per cent, guided entirely by AI.”
The new app built around Fincart’s vision of becoming “India’s Financial Copilot” features a range of capabilities. It begins with a financial health score, giving users a visual assessment of where they stand today. From there, the app intelligently categorises users into investor personas – Explorer, Grower or Anchor – based on their financial behaviour and goals. This helps the platform to deliver more personalised experiences and recommendations, starting from mutual fund suggestions to overall portfolio allocation.
Users can choose from diversified investment options in one place, which include mutual funds, digital gold, unlisted stocks, Portfolio Management Services (PMS) for larger portfolios, and health and term insurance. Additional features in the app include manual and automated budgeting tools, portfolio tracking, financial recommendations, external asset synchronization, family account management and AI-led insights designed to empower informed financial decisions.
In recent years, India’s wealth-tech ecosystem has grown significantly, primarily driven by increasing retail participation, rising consumer awareness around financial wellness and demand for personalized and integrated experiences. Through its latest offering, Fincart aims to address this shift by enabling users to move from fragmented financial management to a more outcome-driven experience.
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