- Avni Wellness raises ₹4 crore and plans ₹15 crore follow-on fundraise within 12 months
- Investor participation includes Proteus Partners, Puru Gupta, Sreejith Moolayil, Dr. A Velumani, and Somya Nigam
- Funds to be deployed across D2C expansion, cycle nutrition portfolio, and building the women-led microentrepreneur channel to boost profitability
Mumbai, India : Avni Wellness, a science-backed women’s health brand building an integrated ecosystem across menstrual hygiene, cycle nutrition, and awareness-led care, has raised ₹4 crore in a strategic funding round as it looks to scale its operations in India’s rapidly evolving femtech and women’s wellness market.
The company operates in a category that is undergoing a structural shift, moving away from fragmented hygiene-led consumption toward lifecycle-based health models that integrate nutrition, preventive care, and long-term hormonal wellness. The feminine hygiene products market is projected to reach ₹70.20 billion by 2025, reflecting steady category growth. However, women’s nutritional and hormonal wellness remains significantly underpenetrated in comparison, indicating a large whitespace for science-led brands to build more integrated and preventive health solutions.
The round was led by Proteus Partners, Avni’s earliest institutional backer, with the team playing an active role in building the ecosystem alongside the founder. Operator-investors Puru Gupta and Sreejith Moolayil (ex co-founders of True Elements) bringing direct D2C category expertise, while Dr. A. Velumani (ex founder, Thyrocare) and impact investor Somya Nigam invested through Bharat ke Super Founders. The investors have been actively involved in the company’s ecosystem-led approach across product development and distribution. Their participation also reflects continued interest in integrated women’s health models and Bharat-focused distribution networks keeping profitability in mind.
Avni Wellness said the capital will be used to strengthen its digital commerce engine, expand its cycle nutrition portfolio, and scale its women led micro entrepreneur network to 10,000 entrepreneurs across Bharat. Digital channels, including D2C and ecommerce, contribute nearly 75% of revenue, with focus on improving retention, expanding marketplace presence, and driving growth across Amazon and quick commerce platforms.
Avni Wellness’ portfolio includes India’s first patented antimicrobial reusable pad and a liposomal iron supplement aimed at better nutrient absorption to address widespread iron deficiency among Indian women. The brand also offers solutions across PCOS care, calcium support, UTI and vaginal health, and seed-based hormonal nutrition, creating a comprehensive lifecycle approach to women’s health.
“Speaking on the development, Sujata Pawar, Founder of Avni Wellness, said that women’s health is often perceived as just periods and sanitary pads. It is time we take an integrated approach to care for different phases and life stages of a woman’s life. We are building a system that connects these parts and looks at women’s health across different stages of life. This funding will help the company expand its portfolio across hygiene and nutrition which is relevant to Bharat.”
“As a brand, we have been focussing on building a solid foundation from the ground up. This fundraise will enable us to scale up with the right product-channel-profitability mix, said Apurv Agarwal, co-founder of Avni Wellness.
The company’s longer-term vision remains focused on building a scalable hybrid model that integrates digital commerce with Bharat-led distribution, positioning it to serve both urban and rural women through a unified women’s health ecosystem.
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