New Delhi, Production has appointed Satish Nair as Chief Executive Officer of its India operations. He succeeds Karthik Nagarajan, who is stepping down after leading the business for three-and-a-half years to pursue new opportunities.
In his new role, Nair will lead WPP Production India’s strategy, business growth, client partnerships and production capabilities. He will focus on strengthening the company’s integrated creative-production offerings and supporting brands in delivering marketing content across multiple platforms and markets.
Nair brings approximately 25 years of experience in advertising, marketing communications, client management and business development. He has spent about 15 years with WPP Production, formerly known as Hogarth, working across the company’s Indian, UK and global operations.
Before assuming his new position, Nair served as Chief Client Officer for the Asia-Pacific region at WPP Production. In that role, he was responsible for driving regional growth and managing key client relationships across APAC. He also previously served as Global Chief Growth Officer in London, where he led global business-development and growth initiatives.
During his tenure with the organisation, Nair helped establish operational frameworks and managed global client partnerships, including relationships with The Coca-Cola Company, Ford and Diageo. He has also held positions including Managing Director – Global Clients and Client Services Director.
Commenting on his appointment, Mark Wong, APAC CEO of WPP Production, said, “His career has been dedicated to scaling world-class production models and spearheading business transformation on a global level.”
Nair began his career in the advertising and branding industry and held roles at THOMPSON, FutureBrand and TEQUILA/TBWA before joining Hogarth. His professional experience spans client services, brand strategy, integrated marketing communications, business transformation and the development of global production models.
WPP Production is WPP’s global content-production business, providing integrated creative-production services to brands across markets and media channels. The company combines production expertise, technology and global delivery capabilities to create and adapt marketing content at scale. It operates as part of WPP’s simplified global structure alongside WPP Media, WPP Creative and WPP Enterprise Solutions.
