Amazon India has announced an investment of over ₹2,800 crore (approximately $300 million) to expand its operations network and strengthen its position in the country’s rapidly growing quick commerce segment.
The investment will primarily be directed toward expanding logistics infrastructure, including fulfilment centres, sortation hubs, and last-mile delivery stations, enabling faster and more efficient deliveries across India. The company is also focusing on scaling its quick commerce offering, Amazon Now, which already operates through more than 300 micro-fulfilment centres in key cities.
This move is part of Amazon’s broader long-term commitment to invest over $35 billion in India by 2030, with a strong emphasis on AI-led digitisation, supply chain expansion, and job creation.
In addition to infrastructure, a portion of the investment will be used to enhance worker safety, health, and financial well-being, including improved facilities, insurance coverage, and workplace conditions.
The push into quick commerce comes as competition intensifies in India’s e-commerce market, where players like Blinkit, Zepto, and Swiggy Instamart are aggressively expanding ultra-fast delivery services. Amazon, which entered the segment later than its rivals, is now accelerating investments to capture market share and meet rising consumer demand for rapid deliveries.
Overall, the investment highlights Amazon’s strategy to strengthen its logistics backbone, improve delivery speed across metros as well as Tier-II and Tier-III cities, and establish a stronger foothold in India’s evolving quick commerce ecosystem.
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