Amway India onboards Rajneesh Chopra as new Chief Executive

Amway, an American multi-level marketing company, has named Rajneesh Chopra as its new Chief Executive for India.

Chopra boasts more than 23 years of experience with the company. He takes over from Anshu Budhraja, who departed from the company a few months ago. Amway’s main product offerings in India include Nutrilite nutrition and Artistry cosmetics.

With over 29 years of expertise in direct selling, social commerce, and digital transformation, Chopra is a seasoned business leader. His career began in 1995 at Revlon, where he served as an assistant manager in sales and marketing, contributing significantly to the brand’s successful introduction and fragrance launch in India.Transitioning to Amway, Chopra served as a business development manager, forging strong partnerships with key field leaders in India and various global markets.

At Immunotec, he led comprehensive initiatives across all global markets, overseeing sales, marketing, field incentives, events, rewards and recognition, digital strategies, and scientific departments.

Disclaimer: The views expressed in this feature article are of the author. This is not meant to be an advisory to purchase or invest in products, services or solutions of a particular type or, those promoted and sold by a particular company, their legal subsidiary in India or their channel partners. No warranty or any other liability is either expressed or implied.
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