Castrol, the leading lubricant manufacturer in India, has announced its new Vice President and Head of Marketing, Mr. Rohit Talwar, who will officially assume his position on November 1, 2023. Mr. Talwar will take over from Ms. Jaya Jamrani, who has opted for a one-year sabbatical.
In his newly appointed position, Mr. Talwar will assume the responsibility of overseeing Castrol’s comprehensive marketing strategies, with a clear focus on fostering growth and delivering value to both customers and shareholders. The company has also announced that he will become a part of the Castrol India Leadership Team.
Talwar brings a rich reservoir of experience to his new role, boasting a 21-year track record of proficiently leading high-performing multicultural teams at various levels and in diverse assignments, both locally and globally, within the Castrol group.
His journey with Castrol India began in June 2004 when he joined as a Management Trainee. Throughout the years, he has left an indelible mark on the brand’s growth through a range of roles, including Sales Manager, Bikes Brand Manager, and Cricket Sponsorship Activation Manager. As the Global Brand Manager in the Commercial Vehicles Category, he played a significant role in the development and successful launch of the internationally acclaimed Castrol VECTON brand.
In 2017, Mr. Talwar returned to Castrol India Limited, where he held influential positions such as Head of Brand and Communication and Deputy Vice President of Marketing for India. Since 2019, Mr. Talwar has been leading marketing for Castrol Vietnam. In this capacity, he has overseen both B2C and B2B marketing initiatives, spearheading innovation and delivering substantial business growth in the Vietnamese market.
Mr. Sandeep Sangwan, Managing Director of Castrol India, states, “Rohit’s wealth of experience, unwavering commitment, and exemplary track record within the Castrol family perfectly align with the demands of this role. We are assured that his leadership will further elevate our marketing endeavors and contribute significantly to our continued success.”
Talwar said, “I am deeply honored to accept this appointment and eagerly anticipate rejoining the Castrol India team. I look forward to collaborating closely with our exceptionally talented team to propel our marketing initiatives to new heights and further uphold Castrol’s legacy of excellence.”