Neha Malhotra has been appointed as Vice President, Marketing & Communications at Honasa Consumer Ltd. In her new role, based in Gurgaon, she will spearhead the company’s brand storytelling, content strategy, and external communications. Her elevation marks a strategic move by Honasa—parent company of leading personal care brands like Mamaearth, The Derma Co., and Aqualogica—as it continues to expand its influence in India’s fast-growing beauty and wellness sector.
Neha steps into this role following her impactful tenure leading Creator Partnerships at Honasa. During that time, she was instrumental in building strong influencer ecosystems and driving high levels of consumer engagement across digital platforms. Her efforts significantly boosted the company’s visibility and positioned its brands as trendsetters in the creator economy.
“Neha’s elevation comes after a successful tenure heading Creator Partnerships, where she built impactful influencer ecosystems and drove high engagement across digital platforms.”
Bringing over 15 years of experience in marketing and brand strategy, Neha has previously held leadership roles at HealthKart and served as an Executive Producer for high-profile campaigns with brands like Audi and Under Armour. She also led marketing efforts at adidas, where she played a critical role in shaping brand identity and consumer engagement initiatives.
A creative entrepreneur as well, Neha co-founded Soledition, India’s first sneaker festival, showcasing her ability to blend culture, branding, and community to create meaningful brand experiences. Her deep understanding of pop culture, consumer behavior, and digital storytelling makes her uniquely equipped to lead Honasa’s next chapter of growth.
“Her creative vision and strategic insight position her to steer Honasa’s marketing efforts into its next phase of growth and innovation.”
As Honasa Consumer continues to build purpose-led brands and expand into new categories and markets, Neha’s leadership will be vital in elevating the company’s brand narrative, driving strategic campaigns, and enhancing its engagement with a new generation of consumers. Her appointment reflects Honasa’s commitment to harnessing creative leadership to fuel innovation, visibility, and long-term brand equity.
