Nidhi Sinha has been named Vice President of Planning and Strategy at Publicis Worldwide India, based in the Mumbai office. Reporting to Snehasis Bose, Chief Strategy Officer, Nidhi brings a wealth of experience, having previously worked at McCann Global, where she developed effective strategies for brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital, and Complan. Her advertising career commenced at Contract Advertising, where she led planning and strategy for brands like Shoppers Stop, HSBC, and L&T Realty. Additionally, Nidhi has a background in data analytics and research, gained from roles at Fractal Analytics, Nielsen, and Mintel.
Commenting on Nidhi’s appointment, Snehasis Bose, Chief Strategy Officer, said, “Nidhi’s multidisciplinary experience and deep sense of ownership is what sets her apart from the traditional, dyed-in-advertising planners. At a time when advertising itself is going through churn/evolution, hers is the kind of experience we need to navigate and deliver impactfully on the Publicis Worldwide promise of Creativity To Drive Brand Value.”
Nidhi added, “I am thrilled to join Publicis Worldwide India, an agency driven by the philosophy of ‘Power of One’ and a culture that allows you to grow. Using my expertise in data and tech, I am looking forward to leading strategy conversations for our clients. I believe that with a strong culture, great leadership and client centricity we will be able to take the agency to new heights.”