Advanced Micro Devices (AMD) Inc. asserts that its core strength lies in its performance and processing capabilities, as the industry pivots towards a new category of computers known as AI PCs. These devices promise to integrate Artificial Intelligence features into laptops and desktops. During the company’s Tech Day event in Los Angeles, John Anguiano, Senior Director of Product Marketing at AMD, told indianexpress.com, “Our broad offering, encompassing both processing and performance, and our strong partnerships with OEMs (original equipment manufacturers), is our competitive edge.”
“We aim to offer platforms across various segments, ensuring customers at all levels can leverage the latest technology, not just focus on price-advantaged systems,” Anguiano added.
AMD is focusing on new Copilot Plus PCs powered by the Ryzen AI 300 Series, which boasts the next-gen NPU (XDNA 2, with up to 50 TOPS), the new generation Zen 5 CPU, and an upgraded RDNA 3.5 integrated GPU. These advancements aim to reignite interest in the PC market as demand for AI tools grows and competition among chip makers intensifies to provide the best technology for cutting-edge devices.
“We recognize that AI workloads don’t strictly require an NPU, but incorporating an NPU and AI capabilities into PCs helps establish a tiered approach to processing applications,” Anguiano explained. AMD’s new architecture enhances its competitiveness against Intel regarding performance and power consumption, while extended battery life brings AMD-based PCs closer to Apple’s Macs.
“There’s a shared understanding across the industry that advancements, like improved battery life in AI PCs, are essential,” Anguiano noted. “The NPU is crucial, but our goal at AMD is to enable a wide range of interactions, whether through physical attributes like thin and light designs or enhanced connectivity between enterprise and home environments.”
With the first AI PCs debuting in July from Asus and others, AMD’s Ryzen AI chips are poised to challenge Intel, Qualcomm, and Apple. AMD aims to gain a competitive edge by delivering performance, efficiency, and long battery life in sleeker, lighter laptops.
“This isn’t just about AI PCs; it’s a transformative shift for the PC industry. It opens new possibilities for all of us,” concluded Anguiano.
 Inc. asserts that its core strength lies in its performance and processing capabilities, as the industry pivots towards a new category of computers known as AI PCs. These devices promise to integrate Artificial Intelligence features into laptops and desktops. During the company’s Tech Day event in Los Angeles, John Anguiano, Senior Director of Product Marketing at AMD, told indianexpress.com, “Our broad offering, encompassing both processing and performance, and our strong partnerships with OEMs (original equipment manufacturers), is our competitive edge.”){kind=link}