Unibic Foods India Pvt Ltd has announced the appointment of Ajay Bathija as its new Chief Executive Officer, marking a significant step in the company’s strategic growth journey. In his new role, Ajay will lead Unibic’s domestic and international expansion, spearhead strategic initiatives, and work toward strengthening the brand’s position in India’s highly competitive packaged foods market.
With over two decades of leadership experience in the FMCG and beverages sector, Ajay brings a wealth of expertise and proven leadership from his long and successful tenure at The Coca-Cola Company, where he held several key roles. His journey at Coca-Cola included leadership positions such as Managing Director at Coca-Cola Bangladesh and Vice President – Operations (South West Asia) at Coca-Cola India Private Limited.
Throughout his career at Coca-Cola India Private Limited, Ajay played a pivotal role in driving marketing operations for the juices and colas segments, leading brand strategy development across India and Southwest Asia, and delivering sustainable business growth in diverse markets including Sri Lanka, Bangladesh, Nepal, Bhutan, and the Maldives. His strategic vision and operational excellence helped enhance Coca-Cola’s market share and brand equity in multiple regions.
At Unibic Foods, Ajay is expected to leverage his deep understanding of consumer behavior, brand building, and large-scale operations to accelerate business growth and expand Unibic’s footprint across both urban and emerging markets. Known for its diverse portfolio of cookies, biscuits, and snack products, Unibic aims to build on its strong market presence through product innovation, distribution expansion, and customer-centric initiatives under Ajay’s leadership.
Ajay’s appointment comes at a time when Unibic Foods is looking to scale its operations and strengthen its identity as a premium and innovative player in the packaged foods industry. His extensive experience in managing cross-functional teams, driving regional growth strategies, and building consumer-driven brands positions him to guide Unibic through its next phase of transformation and expansion.
With Ajay at the helm, Unibic Foods is poised to enter a new era of growth, innovation, and market leadership in India’s rapidly evolving FMCG landscape.
