Affinity Global has appointed Shruti Tyagi as Director – Marketing, entrusting her with the responsibility of leading the company’s marketing initiatives across India and its international markets.
Tyagi brings more than 14 years of experience in brand development, strategic marketing, and audience engagement across the media and entertainment industry. In her new role, she will focus on strengthening the company’s marketing strategy and supporting the expansion of its AdTech offerings in multiple markets.
She joins the organisation after working with Viacom18 Media, where she served as Marketing Head for VOOT (AVOD). During her tenure, she worked on brand and marketing initiatives, strategy development, and audience engagement efforts for the streaming platform. Following this role, she also served as Senior Director at JioStar.
Before her stint at Viacom18, Tyagi spent more than four years with Discovery Communications India as Brand and Marketing Lead, where she managed marketing and business strategy initiatives for the network.
Earlier in her career, she held the role of Senior Marketing Manager at Times Television Network, overseeing marketing initiatives across several television properties. She also worked with Zee Entertainment Enterprises as Brand Manager for the Hindi Movie Cluster, focusing on brand-building and marketing efforts for the network’s movie portfolio.
With extensive experience spanning television networks, digital platforms, and brand strategy, Tyagi’s appointment is expected to further strengthen Affinity Global’s marketing leadership as the company continues to expand its AdTech footprint across markets.
