AI video startup Luma has launched a new production studio, “Innovative Dreams,” in partnership with Wonder Project, marking its transition from building AI tools to producing full-scale entertainment content.
The studio is designed as a hybrid production company where filmmakers collaborate directly with Luma’s AI technologies to create films and series more efficiently. It combines experienced creative teams with Luma’s “AI agents,” which can handle tasks across video, audio, images, and text, enabling real-time adjustments to scenes, lighting, and visual elements during production rather than post-production.
The partnership’s first project, titled “The Old Stories: Moses,” will star Academy Award-winning actor Ben Kingsley and is set to release on Prime Video.
At the core of this initiative is a new “real-time hybrid filmmaking” approach that blends performance capture, virtual production, and generative AI. This allows filmmakers to shoot actors in one environment and seamlessly integrate them into photorealistic digital worlds, significantly reducing production time and cost while maintaining quality.
Wonder Project, which focuses on faith-based and values-driven content, provides the storytelling direction, while Luma brings its AI infrastructure to scale production.
