Hoonartek has appointed Anoop Bharadwaj as Vice President – Marketing, as the company looks to strengthen its global positioning and marketing strategy.
In this role, he will be responsible for shaping the company’s global strategic narrative, enhancing brand positioning, and supporting the revenue marketing function to drive growth.
Bharadwaj brings extensive experience in demand marketing and communications. Prior to joining Hoonartek, he served as Partner and Field Marketing Leader at Lingaro from November 2025 to April 2026 in Bengaluru, Karnataka, India.
Earlier, he was associated with Tredence Inc. for over two years, where he led demand marketing and account-based marketing initiatives. During this period, he held roles including Leader – Demand Marketing and ABM from January 2023 to October 2025 and Head of Demand Marketing from January 2023 to February 2024.
He has also held leadership roles at Cognizant, further strengthening his experience in enterprise marketing.
Earlier in his career, he worked with Nihilent, IBM, Genpact, and Reuters, building strong expertise across marketing strategy, corporate communications, and analytics-driven growth.
In addition to his corporate roles, he is also a member of the CMO Alliance.
With a background spanning demand generation, communications, and strategic marketing, Anoop Bharadwaj brings a strong foundation to drive Hoonartek’s global marketing narrative and growth initiatives.
