Hyderabad: MYK LATICRETE, a leading manufacturer of tile and stone installation solutions in India, has appointed Sanjeet Sharma as Head – Sales Capability & Excellence, reinforcing its focus on strengthening sales capabilities and channel engagement.
In his new role, Sharma will lead initiatives to enhance sales effectiveness by developing capabilities, processes and tools for the company’s sales teams and its channel ecosystem, including distributors, dealers, contractors and applicators. His mandate will also include driving capability-building programmes aimed at improving customer engagement, execution excellence and channel productivity.
Sharma joins MYK LATICRETE after more than 12 years in leadership roles spanning sales strategy, business development, distribution, go-to-market planning and channel strategy across the construction chemicals and manufacturing sectors.
Before joining MYK LATICRETE, he held positions at Pidilite Industries and Tata Technologies, where he worked across strategic sales and business transformation initiatives. During his career, he has been associated with strengthening distribution networks, improving market reach and supporting business growth through structured sales and channel development programmes.
His appointment comes as companies in the building materials and construction chemicals sector increasingly invest in sales capability, channel development and digital enablement to support expanding markets and evolving customer requirements.
MYK LATICRETE is among India’s leading providers of tile adhesives, grouts, waterproofing systems and flooring solutions, serving residential, commercial and infrastructure projects across the country.
