Citroën India elevates Shishir Mishra as Brand Director

Stellantis India has appointed Shishir Mishra as the Brand Director for Citroën in India, effective immediately. In his new capacity, Shishir will lead the brand’s strategic initiatives, reinforcing Citroën’s footprint and influence in the Indian automotive sector. His promotion underscores Stellantis’s dedication to fostering and empowering internal talent.

With over 24 years of experience in the automotive and banking & financial services sectors, Shishir Mishra brings a wealth of expertise to his new role. Previously, he held the position of Head of Sales & Marketing synergy functions for Jeep & Citroën in India, overseeing critical areas such as Aftersales Operations, Dealer Network Development, Finance & Insurance, Demand and Distribution, and Online Sales.

Commenting on Shishir Mishra’s appointment, Aditya Jairaj, CEO & Managing Director, Stellantis India, remarked, “We are delighted to appoint Shishir Mishra to lead Citroën in India. His experience, coupled with his proven track record of delivering results, makes him the ideal candidate to intensify Citroën’s brand strategy in this dynamic market. I am confident that under his leadership, Citroën will continue to innovate and excel, further solidifying its position towards a leading automotive brand in India.”

Shishir Mishra said, “I am excited to take on this role at an important juncture for the brand and the automotive industry. I look forward to leverage Citroën’s rich heritage and innovative spirit to strengthen our position in the Indian market, working closely with our dealer partners to deliver exceptional experiences to our customers and drive sustainable growth for the company.

Disclaimer: The views expressed in this feature article are of the author. This is not meant to be an advisory to purchase or invest in products, services or solutions of a particular type or, those promoted and sold by a particular company, their legal subsidiary in India or their channel partners. No warranty or any other liability is either expressed or implied.
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