Personal care startup Clensta has brought on former Mamaearth Senior Vice President, Ashish Mishra as a Cofounder and the Chief Business Officer (CBO).
Mishra, an alumnus of IIM Calcutta, was responsible for overseeing a wide range of business segments at Mamaearth, including general trade, modern trade, HORECA, institutional, international, alternate, and salon operations. In his most recent position with the D2C unicorn, he served as the leader of offline and international business, managing a team of over 1,500 professionals.
At Clensta, Mishra will head the retail and online sales channels, along with playing a role in driving the growth of the international, institutional, and alternate channels. “Ashish’s experience in this industry will be instrumental in driving strategic decisions at the company and will also contribute towards the Company’s growth capital raising initiatives,” said Clensta in a statement.
In his new role at the personal care brand, Mishra said, “I am excited to be given this opportunity to work closely with Puneet and his team. Clensta has already disrupted the personal care space with its customer-centric approach and innovative offerings and I am confident that together, we will scale this brand to greater heights in the years to come.”