Connect Network Inc. has launched IMMERSIVE, an agentic AI-powered platform built to support hyperlocal media planning, buying, monitoring and optimisation for brands and agencies operating across India’s fragmented consumer markets. The platform is designed to process real-world variables including geography, mobility patterns, consumer behaviour, historical campaign performance and local media availability before generating campaign recommendations. The company is positioning IMMERSIVE as a unified intelligence layer for marketers who need to plan across both urban and rural India, where audience density, touchpoints, retail clusters and media rates can vary sharply from one locality to another.
The platform combines media discovery, buying intelligence, campaign monitoring, creative optimisation and performance support in one environment. A key feature highlighted at launch is live media-rate benchmarking, which is intended to help brands compare campaign options against market pricing signals. The tool is also designed for users without coding skills, extending agentic AI workflows beyond technical teams into planning, brand, agency and field-marketing functions.
Connect Network founder and CEO Haresh Nayak said IMMERSIVE was built to understand local market conditions before creating recommendations. That makes the platform a notable addition to India’s marketing technology stack at a time when brands are seeking greater efficiency from regional campaigns, especially in categories such as retail, consumer goods, financial services, mobility, telecom and local services. For national advertisers, the ability to use AI to evaluate campaign feasibility across thousands of Indian locations could reduce dependence on manual planning cycles and fragmented rate-card intelligence.
The launch also reflects a wider shift in enterprise AI adoption: instead of using AI only for content generation or analytics dashboards, companies are building task-oriented systems that can guide workflows from planning to execution. In marketing operations, that means AI systems are moving closer to commercial decisions such as where to spend, which media assets to buy, what creative adjustments to make and how to monitor campaign delivery. IMMERSIVE enters this market as brands and agencies look for tools that can connect local data, media buying and campaign performance into a single operating layer.
The product’s utility will depend on data depth, rate accuracy, campaign measurement quality and integration with agency and brand workflows. Its launch, however, adds a distinctly India-specific agentic AI use case in a market where local complexity often limits the effectiveness of generic global marketing tools. Source, Source
