Deconstruct Skincare Secures ₹65 Crore Investment from L’Oréal’s VC Arm and Others

Deconstruct Skincare, a leading player in active ingredient-focused skincare solutions, has raised ₹65 crore in funding from L’Oréal’s venture capital fund, BOLD (Business Opportunities for L’Oréal Development). The funding round also saw participation from V3 Ventures, DSG Consumer Partners, Kalaari Capital, and BEENEXT.

The brand, widely recognized for its innovative skincare products formulated with active ingredients such as Glycolic Acid and Niacinamide, plans to leverage the funds to fuel product innovation and scale its distribution network. This expansion will focus on quick commerce platforms and retail stores, aiming to meet the growing consumer demand for effective, science-backed skincare solutions.

Founded by Malini Adapureddy, Deconstruct Skincare has emerged as a prominent name in the direct-to-consumer (D2C) beauty segment. The company reported an impressive annualized net revenue of ₹200 crore for FY25, underscoring its rapid growth and strong market presence. With this funding, the brand aims to diversify its product offerings further and solidify its position in the competitive skincare industry.

The investment from BOLD, L’Oréal’s venture capital fund, reflects a broader trend among legacy FMCG giants investing in emerging D2C brands. This strategic move allows established players to adapt to shifting consumer preferences by aligning with innovative, digitally native companies that cater to modern skincare demands.

Deconstruct Skincare’s approach to formulating products with transparency and effectiveness has resonated with consumers, propelling its growth in the skincare market. The brand’s commitment to using active ingredients backed by scientific research has set it apart from traditional beauty offerings, making it a go-to choice for individuals seeking targeted skincare solutions.

The funding round also highlights the increasing interest of venture capital firms and large corporations in the burgeoning D2C space. With consumer preferences rapidly evolving, brands like Deconstruct Skincare are well-positioned to capitalize on the shift toward personalized, ingredient-driven skincare regimens.

By focusing on expanding its reach through both digital and physical retail channels, Deconstruct Skincare aims to cater to a broader audience while maintaining its reputation for quality and innovation. This dual-channel strategy is expected to enhance brand visibility and accessibility, ensuring a seamless shopping experience for consumers.

L’Oréal’s investment through BOLD signifies its continued commitment to identifying and nurturing innovative brands that align with the company’s vision of delivering cutting-edge beauty solutions. As the D2C skincare market continues to thrive, partnerships like this pave the way for collaboration between established industry leaders and emerging players.

With the latest funding and a clear vision for growth, Deconstruct Skincare is poised to further disrupt the skincare market. Its emphasis on transparency, scientific efficacy, and consumer-centric innovation positions it as a key contender in the rapidly evolving beauty landscape. This strategic backing from BOLD and other investors will undoubtedly accelerate the brand’s journey toward becoming a household name in skincare.

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