Representing over 500 exclusive creators, including Sourav Joshi, Mythpat, Techno Gamerz and Slayy Point, and reaching more than 300 million YouTube subscribers collectively, the agency’s nearly 200% year-on-year growth reflects both its scale and the rapid evolution of India’s creator economy, making this rebrand a natural next step.
New Delhi, June 22, 2026 : Opraah, formerly OpraahFX, announced its rebrand today, arriving on the back of one of the steepest growth curves in India’s creator economy. The company has posted close to 200% year-on-year revenue growth and is now targeting ₹250 crore in turnover for the coming fiscal year, a trajectory that has pushed it to retire the “FX” suffix it launched with nearly a decade ago in favour of a sharper, standalone identity: Opraah.
The growth is not incidental. Over the past year, Opraah expanded into fashion, beauty and a nano-influencer program, scaled its AI-adjacent brand mandates, and deepened annual contracts with clients, moves that are now converting into its strongest numbers yet. The company manages 500-plus creators exclusively, bills with 4,000 to 5,000 influencers annually, and has executed over 500 campaigns for brands including OpenAI’s ChatGPT, Samsung, Formula 1, BMW, Lakmé, Himalaya and Netflix.
Opraah was founded in 2017 by Pranav Panpalia and Mansi Panpalia. Pranav, who began as one of India’s earliest YouTubers before discovering that domestic AdSense economics couldn’t match what Western creators were earning off similar views. That gap led him into influencer marketing at a time the category barely existed in India. Co-founder Mansi Panpalia built her own following as creator Magsplay before while joining him to scale the business from both sides of the brand-creator relationship.
“FX was the right name for a company finding its footing. It isn’t the right name for one closing in on ₹250 crore,” said Pranav Panpalia, Co- Founder, Opraah. “This rebrand reflects the scale we’ve earned, not just a new coat of paint.”
Mansi Panpalia, Co-Founder, added that the new identity is about closing the gap between brand and creator from a position of experience on both sides of the table.
Five verticals, one premium positioning
Opraah now operates across five specialised verticals: OP Gaming, OP Glam, OP CAP (its creator accelerator program), OP Entertainment and OP Fitness. Together, they give Opraah a full-funnel view of the creator economy that single-category agencies can’t match.
Notably, the growth has come without an acquisition spree or outside capital push. Opraah has made only a handful of small acquisitions and says it has no IPO plans, betting instead on organic growth and internal team-building in what remains a fundamentally people-driven industry.
“The creator economy in India is no longer a side channel. It’s the primary way culture gets made and sold,” Pranav said. “Opraah exists to make sure brands invest in that shift with the right strategy and the right respect for the creators driving it.”
