Helena Kuylenstierna has been appointed as the Director for H&M India, bringing years of experience with the brand. Previously, she served as the Global Managing Director for Kidswear at H&M and has held several key positions throughout her career.
Based in Bangalore, Helena aims to drive growth and profitability for H&M India by enhancing local customer relevance and expanding the brand’s offerings in this diverse market.
With H&M operating 64 stores across 29 cities in India and a robust online presence, Helena’s leadership is expected to strengthen the company’s foothold in the region.
Her focus will be on promoting self-expression through fashion, ensuring that H&M’s products resonate with Indian consumers while also adapting to the unique cultural landscape. Helena’s strategic vision and deep understanding of the brand will be crucial as H&M continues to evolve and cater to the needs of its diverse customer base in India
