1Point1 has announced the appointment of Khyati Shah as Vice President – Marketing Head, marking a key milestone in her distinguished 18-year career spanning marketing, brand strategy, and digital transformation. In her new leadership role, Khyati will spearhead integrated marketing, reputation management, and stakeholder engagement to strengthen 1Point1’s brand positioning and accelerate business growth.
A seasoned marketing professional, Khyati brings a wealth of experience from her previous leadership positions at Adfactors PR, YES BANK, HDFC Bank, and ICICI Bank. She has played a pivotal role in shaping some of India’s most respected financial brands through strategic, data-driven, and innovative marketing initiatives. Her deep understanding of digital ecosystems and consumer engagement has consistently enabled brands to establish stronger market presence and build long-term trust.
Before joining 1Point1, Khyati served as Senior Group Head – Digital at Adfactors PR, where she led multi-sector digital mandates and delivered measurable outcomes in online engagement, brand storytelling, and corporate reputation management. Her tenure at YES BANK was particularly noteworthy—she pioneered the bank’s digital marketing transformation, positioning it as one of India’s most engaging and forward-thinking financial brands on social media.
Recognized as an industry trailblazer, Khyati has received multiple accolades over her career, including Most Innovative Banking VP (2016) and Best Digital Marketing Professional (2013), reflecting her ability to blend creativity with strategic impact. Her consistent focus on innovation, analytics, and customer-centric communication has made her a respected voice in India’s marketing landscape.
At 1Point1, Khyati aims to “integrate data, digital, and design to elevate brand advocacy and trust”, aligning closely with the company’s broader mission to drive innovation and customer-focused growth. Under her leadership, 1Point1 is expected to further strengthen its market presence through dynamic storytelling, measurable marketing outcomes, and enhanced stakeholder relationships.
With her proven expertise and visionary approach, Khyati Shah’s appointment signals a new chapter for 1Point1—one that blends creativity with precision to build a future-ready, trusted brand in the evolving business landscape.
