DB Digital, part of the Dainik Bhaskar Group, has appointed Piyush Thakur as Chief Revenue Officer, as the company looks to scale its advertising and monetisation capabilities across digital platforms.
In this role, he will lead revenue strategy, advertising monetisation, and growth initiatives across the company’s web and app ecosystem. He will report to Pathik Shah and will be responsible for strengthening the platform’s revenue engine as it expands its digital footprint.
Thakur brings over 20 years of experience in digital sales and monetisation. He joins from Inshorts, where he spent nearly a decade as part of the founding leadership team and most recently served as Chief Revenue Officer. During his tenure, he played a key role in building a strong advertising business, working with brands such as Airtel, Maruti Suzuki, Coca-Cola, Amazon Prime, Samsung, and Apple.
Earlier in his career, he held leadership roles at ESPN, Times Internet, Brandmovers, Komli Media, Minglebox.com, and Info Edge India Ltd, building strong expertise in digital monetisation, partnerships, and business development.
Commenting on the appointment, Pathik Shah, CEO, DB Digital, said, “Over the past few years, we have focused on building a high-quality news product with strong user engagement. With the platform now well established, we are ready to scale our advertising business. Piyush’s experience and track record make him the right leader to drive this next phase of growth.”
Piyush Thakur said, “DB Digital presents a unique opportunity to build a large-scale advertising business on top of a highly engaged user base. The platform has already achieved strong growth and user trust, which provides a solid foundation for monetisation. I look forward to contributing to this journey and building a strong revenue engine for the business.”
Adding to this, Girish Agarwal said, “DB Digital has created a strong position in the digital news space through its focus on quality and user experience. With Piyush joining the team, we aim to strengthen our advertising capabilities and build a robust and sustainable digital business. This is an important step towards our larger vision of growing a leading news platform across print and digital.”
The appointment comes as DB Digital focuses on expanding its advertising business and building a scalable, sustainable revenue model in an increasingly competitive digital news ecosystem.
