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Swiggy ropes in Ashwath Swaminathan as Chief Growth & Marketing Officer

Swiggy has expanded its senior leadership team with the appointment of Ashwath Swaminathan as the Chief Growth & Marketing Officer.

Ashwath will be tasked with overseeing Swiggy’s growth and marketing strategies, with a specific focus on enhancing customer engagement, driving innovation, and fostering strategic partnerships to bolster its market presence.

Prior to joining Swiggy, Ashwath held the position of Vice President in the Oral Care & Deodorants division at HUL. With more than twenty years of experience, he brings extensive expertise in consumer insights, marketing, and business innovation across various sectors including tea, coffee, makeup, skincare, oral care, and deodorants.

His accomplishments at HUL include spearheading the development of the green tea category, catalyzing growth for Lakme, and achieving notable success in the oral care segment, contributing to HUL’s robust market position.

Sriharsha Majety, group CEO, Swiggy, said, “Ashwath brings with him the right experience and a strong track record of strengthening consumer brands and growth marketing through data-driven insights and strategic collaborations. He joins Swiggy at a time of unprecedented opportunity, and we’re excited by the critical role he will play in bringing our mission of unparalleled convenience to life”.

Ashwath Swaminathan, said, “I look forward to helping elevate the Swiggy brand for the next chapter of innovation and growth and make it an iconic brand by offering unparalleled convenience to urban Indians .”

Additionally, Swiggy has welcomed other new additions to its team, including Anirban Roy as the Vice President of Growth, Revenue & Category for Swiggy Instamart, and Dipak Krishnamani as the Vice President of Swiggy Mall.

Disclaimer: The views expressed in this feature article are of the author. This is not meant to be an advisory to purchase or invest in products, services or solutions of a particular type or, those promoted and sold by a particular company, their legal subsidiary in India or their channel partners. No warranty or any other liability is either expressed or implied.
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