Gurugram-based lifestyle and tech accessories brand DailyObjects is finalising a funding round of around ₹350 crore, with Xponentia Capital and Anicut Capital’s growth equity fund leading the investment, The transaction is expected to value the company at around ₹1,000 crore.
The proposed funding round will comprise a combination of primary and secondary share sales. According to the people cited by LiveMint, the primary capital is expected to be used to expand DailyObjects’ product portfolio and distribution network and help the company reach a wider customer base. The Rainmaker Group is advising DailyObjects on the transaction.
DailyObjects declined to comment on the development, while Xponentia Capital, Anicut Capital and The Rainmaker Group had not responded to LiveMint’s requests for comment at the time of publication.
Founded in 2012 by Pankaj Garg and Saurav Adlakha, DailyObjects started with a focus on combining design, technology and utility in everyday products. The company has since expanded its portfolio beyond smartphone accessories to include phone cases, laptop sleeves, watch accessories, charging solutions, tech add-ons, stands, organisers, bags, wallets, pouches and work essentials.
According to DailyObjects’ website, the company has expanded its presence into offline retail through exclusive stores, airport locations and select Apple Premium Retail locations. LiveMint reported that the brand has a presence across more than 250 retail spaces in over 85 cities, including major cities and key airports.
The company has also been expanding its product portfolio and offline presence as it works towards higher revenue and profitability. In August, founder Pankaj Garg told CNBC-TV18 that DailyObjects was closing FY26 with net revenue of ₹215-220 crore and expected to reach ₹400 crore in the current fiscal year. The growth is being supported by the expansion of its offline footprint and a wider range of products.
DailyObjects’ financial performance has also shown significant revenue growth. Firki Wholesale Pvt Ltd, the company operating the DailyObjects brand, reported operating income of ₹110.3 crore in FY25, compared with ₹84.4 crore in FY24, according to financial documents sourced by Tofler from the Ministry of Corporate Affairs. Its loss widened to ₹15.91 crore in FY25 from ₹10.07 crore a year earlier.
The proposed funding comes after DailyObjects had raised capital from investors including Seedfund, Unilazer Ventures, Roots Ventures, 360 One and Trifecta Capital Advisors. LiveMint reported that the company has historically raised about $14.5 million in funding.
Earlier in May, Economic Times had reported that DailyObjects was in advanced discussions to raise around ₹300 crore through a mix of primary and secondary transactions, with Xponentia Capital expected to lead the round. That report had also put the company’s potential valuation at around ₹1,000 crore. The latest development indicates that the proposed transaction has since increased to around ₹350 crore and includes Anicut Capital’s growth equity fund.
The latest fundraise would give DailyObjects additional capital as it continues moving from a largely digital-first model towards a broader omnichannel presence. The company’s expansion includes physical retail, airport stores and partnerships with Apple Premium Retail locations, while its product range continues to cover lifestyle, technology and everyday-use accessories.
