Dr. Ankita Gupta has been appointed Chief Business Officer at Fidelitus GCC Nexus, bringing more than 18 years of experience across business growth, marketing, go-to-market strategy, international market entry, P&L management, brand building, performance marketing, e-commerce, CRM, public relations and strategic partnerships.
In her new role, Gupta will work with organisations across Europe, Germany and the Nordics that are evaluating, establishing, scaling and transforming their Global Capability Centre (GCC) presence in India. Her mandate will involve helping organisations align their global business objectives with talent, operating models and the wider ecosystem in India, particularly across technology, semiconductors, aerospace, healthcare, pharmaceuticals, FMCG and other innovation-led sectors.
Fidelitus GCC Nexus describes itself as a platform focused on helping global organisations establish, operate and transfer their GCC operations in India. Its model brings together areas including entity formation, governance and compliance, talent and operations, infrastructure, IT and security architecture, and execution management.
Gupta joins Fidelitus GCC Nexus after working as a business and marketing consultant. Her entrepreneurial experience includes Homefoodi and Business Ved, where she worked with founders and leadership teams across healthcare, beauty, retail, FMCG and B2B SaaS. Her work in these ventures involved brand building, product launches and growth initiatives.
Earlier, Gupta served as Marketing Director at Global Construction Tech and Assistant General Manager at Lilac Insights. Her responsibilities across these roles included international marketing, digital health platforms, B2B channels, P&L management and customer acquisition.
Her earlier career also includes leadership roles at Emeritus Institute of Management and CANTOR CO2E, where she gained experience across digital marketing, luxury retail, e-commerce, communications, sustainability and brand strategy.
Fidelitus GCC Nexus currently lists Gupta as Chief Business Officer and describes her as a business strategy and marketing leader with more than 18 years of experience in growth, go-to-market strategy, brand building and business transformation across industries and global markets.
In her new position, Gupta will be part of Fidelitus GCC Nexus’s efforts to support international organisations looking to build and expand their India-based capability centres. Her focus will span business development and market expansion while working with organisations across sectors to establish and scale their GCC operations.
