NIVEA India has appointed Geetika Mehta as its new Managing Director. With a career in the FMCG sector, Geetika boasts a track record of developing small businesses and overseeing large-scale corporations across diverse markets, including South Asia, Thailand, Brazil, and South Africa. Her extensive experience and strategic vision seamlessly align with NIVEA India’s goal of offering consumers superior product quality in line with its care proposition.
Geetika has excelled in pivotal leadership roles, adeptly managing cross-functional teams and making significant contributions to the success and profitability of the brands she has been associated with. Her prior roles include serving as the Managing Director at Hershey India for 2.5 years, and she brings an 18-year journey at Hindustan Unilever to her new position with NIVEA India.
Commenting on her new role, Geetika Mehta added, “I am thrilled to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA’s position as the skincare brand of choice for millions of Indians.”