TLC DigiTech Pvt. Ltd. has appointed Prashanth Kumar as its new Chief Operating Officer (COO), a move that underscores the company’s focus on strengthening its leadership and accelerating growth in the digital loyalty and membership solutions domain. With over two decades of experience in hospitality, loyalty management, and customer engagement, Prashanth brings a wealth of operational and strategic expertise to his new role.
Before joining TLC DigiTech, Prashanth served as Vice President – Operations, India, Malaysia & New Markets at Accor Plus, where he played a pivotal role in driving regional expansion, operational excellence, and enhancing customer experience across Asia Pacific. His leadership at Accor Plus was marked by strong business outcomes and an emphasis on building high-performance teams, making him a key contributor to the company’s regional success.
“His appointment marks a strategic move by TLC DigiTech to strengthen its leadership team and accelerate its growth in the digital loyalty and membership solutions space,” the company said in a statement.
Throughout his career, Prashanth has held key positions with global hospitality brands such as Accor Hotels, Marriott International, and Sobha Ltd.—organizations where he developed deep expertise in digital transformation, customer engagement strategy, and brand innovation. His diverse experience has equipped him with a unique understanding of how technology and human experience can be effectively integrated to drive brand loyalty and long-term business value.
At TLC DigiTech, Prashanth will be responsible for overseeing strategic operations, leading digital transformation initiatives, and strengthening client partnerships through next-generation engagement platforms. His focus will be on aligning operational efficiency with innovation to deliver impactful, technology-led customer experiences.
With his proven track record in scaling businesses and optimizing operations across international markets, Prashanth Kumar’s appointment represents a key step in TLC DigiTech’s continued evolution as a trusted leader in loyalty-driven customer engagement and subscription-based digital ecosystems.
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